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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Automation and Optimization | - Automation Studio workflows
|
| Marketing Cloud Core Architecture | - Data management and integration
|
| Cross-Channel Journey Design | - Customer lifecycle orchestration
|
| Email and Messaging Execution | - Multi-channel messaging
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What is the difference between an in-app message and an inbox message?
A) An inbox message is plain text, whereas an in-app message can be populated by a CloudPage
B) An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.
C) An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.
D) An inbox message only works on iOS, but in-app messages work on both iOS and Android
2. Which two functions does Einstein Copy Selection do for marketing campaigns?
A) Send personalized content for each customer when they open email messages
B) Use aggregate daily engagement metrics to optimize content for the next day
C) Determines how many subscribers will engage with the message.
D) Analyze click results to find out which assets spark the most engagement among customers
3. What is true for behavioral triggers. Multiple select.
A) need collect tracking code
B) they cannot be modified
C) need catalog data
4. What is true about SMS keywords other than HELP and STOP?
A) keywords in child business unit can be shared between other child business units
B) keywords in parent business unit are automatically available to all child business units
C) keywords in parent business unit can be shared to any child business units
D) keywords in parent or child business unit are available only in that business unit
5. Where are Topic Profiles configured for use in Command Center?
A) Social Studio Admin
B) Social Studio Automate
C) Command Center Admin
D) Social Studio Engage
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,D | Question # 3 Answer: A,C | Question # 4 Answer: D | Question # 5 Answer: A |







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