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SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
C_C4H260_01 Exam Certification Details:
| Languages: | English |
| Cut Score: | 59% |
| Level: | Associate |
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
| Exam: | 80 questions |
| Duration: | 180 mins |
SAP C_C4H260_01 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign, Journey Orchestration and Planning | - Describe campaign categories and actions - Explain marketing calendar and budget planning |
| Segmentation and Customer Profiling | - Describe dynamic customer profiling and target groups - Explain segmentation concepts and technical foundation |
| Lead and Account Based Marketing | - Explain lead conversion and account-based marketing processes |
| Marketing Capability Configuration | - Setup marketing permissions and workflows |
| Integration and Data Upload | - Describe initial and delta loads of master/transactional data - Set up integration scenarios (e.g., with SAP Sales Cloud) |
| Marketing Analytics and Reporting | - Explain analytics options including Operational Reports and Analytics Stories |
| Marketing Cloud Data Model and Extensibility | - Explain the data model and how to enhance it - Describe extensibility options and CDS views |
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