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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. You are the communications director of a large pet supplies store chain. One of your suppliers sends you a formal notification that one of their dog food products is being investigated by regulators for potential harmful ingredients that might severely harm pets' health. They have not decided yet for a total recall, but they are issuing this early warning to distributors only. You understand this product is your best-selling one. Your advice to the CEO in terms of the most effective crisis communication response would be to:

A) Contact the supplier, ask for a total recall of the product, ask them to take responsibility and issue a public statement about it, without involving your own store brand.
B) Contact the supplier and get an update, monitor the situation closely, review customer complaints and be ready to act as needed.
C) Immediately withdraw the products from the shelves, in order to minimize any risk and then wait for the results of the study.
D) Recall the products as a distributor, issue a warning to all customers and communicate the recall through your social media.

2. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Clarify the program goals and develop a communication strategy.
B) Draft a training outline/course plan for effective communication.
C) Research current information and resources available for managers.
D) Film the CEO delivering an all-staff message about the new management training.

3. Which of the following is an example of a quantitative research method?

A) Interviews
B) Case studies
C) Narrative research
D) Longitudinal studies

4. An organization begins to receive inquiries or notifications from a variety of sources, internally and externally, about a statement one of its executives made at an industry-speaking event regarding a prospective merger. The statement was misleading, incorrect, and risks the organization's reputation with the public, various external stakeholders, and politicians. Further, the statement causes an immediate crisis. The communication manager persuades management to:

A) Ensure that the counsel/legal department is involved in crafting and reviewing the organization's response.
B) Engage politicians with face-to-face meetings to explain the misunderstanding.
C) Have the executive publicly apologize and retract the statement.
D) Immediately terminate the executive for placing the organization at risk.

5. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Recommend disclosure only if customers or media raise concerns
B) Delay any communication until legal counsel confirms there is no obligation to disclose
C) Advise transparent communication to affected stakeholders, proportionate to the issue
D) Follow leadership's direction since the issue is minor and unlikely to escalate

Solutions: