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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Creation & Testing | 25% | - Email Studio tools and editors - Preview, test send, and validation - Dynamic content and personalization - Sender authentication (SPF, DKIM, DMARC) |
| Topic 2: Subscriber & Data Management | 25% | - Segmentation and audience creation - Import/export and data quality - Subscriber status and preferences - Data extensions and list management |
| Topic 3: Sending & Automation | 20% | - Guided sends and user-initiated sends - Automation Studio basics - Triggered emails and transactional sends - Journey Builder fundamentals |
| Topic 4: Tracking & Reporting | 10% | - Key metrics (open, click, bounce, conversion) - Standard reports and dashboards - Interpreting results and optimization |
| Topic 5: Email Marketing Concepts & Best Practices | 20% | - Deliverability and sender reputation - Email marketing fundamentals - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email design and accessibility best practices |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?
- A. Einstain Engagement Activities
- B. A/B Testing
- C. Path Optimizer
Correct Answer: C π³οΈ
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The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?
- A. Continue monitoring the bounce rate for changes.
- B. Nothing - bounce rates up to 30% are acceptable.
- C. Remove the bounced addresses before the next send.
Correct Answer: C π³οΈ
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Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
- A. Leverage Einstein for content tagging.
- B. Use nested tags to create hierarchies.
- C. Make the Customer Key more descriptive.
Correct Answer: B π³οΈ
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The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. When they review the tracking for the job ID, they see 0 subscribers were held or unsubscribed.
Which additional issues should they consider?
- A. Bounced contacts from previous sends
- B. Suppressed contacts from contact deletion
- C. DoNotTtad preferences
Correct Answer: A π³οΈ
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Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
- A. The entry sources data extension has a primary key and subscriber key.
- B. The Update Contact Activity Is used to make status updates.
- C. The Update Contact Activity us used to make status updates.
Correct Answer: B π³οΈ
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