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IBM M2080-658 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Pricing Optimization Solutions | 25% | - DemandTec Price Optimization - Markdown Optimization capabilities - Price elasticity and analytics |
| IBM DemandTec Solution Overview | 25% | - DemandTec platform and core value proposition - Target industries and customer segments - Key business challenges addressed |
| Promotion & Trade Optimization | 30% | - Promotion Optimization - Strategic Trade Planning - Retailer and manufacturer collaboration - Total Trade Optimization bundle |
| Sales Positioning & Competitive Differentiation | 20% | - Competitive landscape and advantages - Use cases and success scenarios - Key benefits and ROI metrics |
IBM DemandTec Sales Mastery Test v1 Sample Questions:
1. Which of the following is not a characteristic of a good DemandTec CP opportunity?
A) Companies not investing heavily in analytics in merchandising and marketing
B) Key retail customers make up a disproportionate amount of sales
C) Branded Fast Moving Consumer Goods (FMCG) selling through retail channels
D) Revenues at least $500 million and trade spend at 15% of revenues
2. DemandTec CP solutions enable planning across all but which of the following use cases?
A) Inventory Planning
B) Customer Planning
C) Complete system integration
D) HQ Planning
3. DemandTec Customer Trade Planning optimizes trade plans and events at which level?
A) Account
B) Geography
C) Tactic
D) Brand
4. DemandTec Strategic Marketing Planning is typically targeted at CPGs with annual revenues over?
A) $500 Million
B) $1.5 Billion
C) $250 Million
D) $50 Million
5. DemandTec Strategic Marketing Planning is typically sold to the head of which organization in a CPG manufacturer?
A) IT (CIO)
B) Trade (VP Sales)
C) Marketing (CMO)
D) Finance (CFO)
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: C |







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