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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You're reviewing a campaign you've created for your company with your manager. The manager is curious about the budget setting on the campaign's tab. What does the budget value mean?

A) It's the amount you're comfortable spending for Google AdWords each month.
B) It's the amount you're comfortable spending for Google AdWords each day.
C) It's the amount you're comfortable spending for Google AdWords each week.
D) It's the maximum amount you'll spend for one click on your ad.

2. John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEM based on web content
B) SEO for good web content
C) PPC models
D) CPM models

3. Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

A) Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
B) Her image ad will only appear in the Google Content Network, not in Google Search.
C) Her image is probably in a .gif format; images must be in a .jpg format.
D) Her image is probably too big to be used in the Google search listing.

4. You have created several campaigns with Google AdWords for your clients. You are using the Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?

A) Managed account budgets must be approved by two parties before the ad will begin display.
B) Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.
C) Managed account budgets cannot exceed $100 per day.
D) Managed account budgets can't start and end on the same day for more than three managed accounts.

5. Juliet has downloaded and installed the Google AdWords editor for her business. Over the past several months she's deleted ad groups, so she doesn't want to see these deleted items anymore. How can she hide the deleted items through the AdWords Editor?

A) Juliet can hide the deleted items through the File menu and Preferences option
B) Juliet can hide the deleted items through the Account menu and Settings option
C) Google AdWords always keeps a history of the deleted items, so Juliet can reactive these a ds.
D) Juliet can hide the deleted items through the Tools menu and Settings option

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