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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Select the EditGlobally permission option.
B) Make a copy in each business unit to allow local edits.
C) Select the View and Send permission option.

2. Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option forfuture confirmations.
Which journey type is best suited to run this test?

A) Multi-Step
B) Transactional Send
C) Single Send

3. Northern trail Outfitters (NTO) is designing a journey for its platinum loyalty members. There are more than
2 million NTO loyalty but 100,000 of them qualify as Platinum. NTO stores all loyalty memberinformation in a single data extension.
What is the optimal segmentation process that NTO should use to ensure only Platinum members receive the journey emails?

A) Use a Decision Split activityon the journey canvas.
B) Use Filter Contacts criteria in the journey entry source.
C) Use Automation Studio to query a population into a data extension.

4. Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending methods?

A) Email Performance by Domain
B) Email Sends by User
C) Recent Email Send Summary

5. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?

A) Salesforce CDP and Einstein Engagement Scoring
B) Automation studio and Query Activity
C) Journey Builder and Engagement Split

Solutions: