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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?
A) Conversion Tracking
B) Web & Mobile Analytics
C) Google Analytics 360
D) Collect Tracking code
2. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
A) NTO requires SSL certificate configurations for Content Builder and Portfolio images
B) A new sender profile needs to be leveraged for sending transactional emails
C) Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
D) Multiple brand logos must be accommodated in an email header
3. Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
A) Creating users and assigning roles which meet their job functions
B) Creating a SMS message and sending a mobile campaign
C) Classifying sends and defining parameters for email sends
D) Importing data into contacts using the Data Loader
E) Building the data structure used to store audience information
4. Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
A) Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
B) Create three distinct Attribute Groups that link each data extension directly to Contacts.
C) Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
D) Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
5. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
A) Building desirable sending history and data will be variable based on list size and engagement.
B) Sending in large volumes will alert ISPs the new IP Address is now in use.
C) The IP address is on reserve, is already in use, and has an email sending history.
D) Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: A,D,E | Question # 4 Answer: D | Question # 5 Answer: A |







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