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Skills measured
- Implement AI predictions in Customer Insights (10-15%)
- Configure third-party connections (10-15%)
- Create customer profiles by unifying data (20-25%)
- Administer Customer Insights (5-10%)
- The English language version of this exam will be updated on July 26, 2022. Please download the exam skills outline below to see what’s changing.
- Configure measures and segments (15-20%)
- Design Customer Insights solutions (5-10%)
- Ingest data into Customer Insights (10-15%)
Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260
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Microsoft MB-260 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ingest data into Customer Insights - Data | 10-15% | - Transform and cleanse data
|
| Topic 2: Create customer profiles through data unification | 35-40% | - Manage relationships and activities - Define match rules - Verify unified profiles - Configure merge policies |
| Topic 3: Implement AI predictions | 5-10% | - Integrate custom Azure ML models - Configure built-in models
|
| Topic 4: Design Dynamics 365 Customer Insights - Data solutions | 5-10% | - Describe functionality and components
|
| Topic 5: Configure third-party connections and exports | 5-10% | - Set up data destinations - Export data to external systems - Integrate with Dynamics 365 apps |
| Topic 6: Configure measures and segments | 15-20% | - Apply filters and conditions - Create and manage measures - Define segment logic |
| Topic 7: Administer Customer Insights - Data | 5-10% | - Monitor data refreshes - Apply security and compliance policies - Ensure data privacy and consent - Manage environment settings |
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