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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Culture Teams and Leadership | 10% | - Team Management
|
| Product Design and Development Tools | 15% | - Metrics and Analytics
|
| Product Innovation Process | 15% | - Development Process
|
| Product Innovation Strategy | 20% | - Strategic Alignment
|
| Market Research | 10% | - Market Analysis
|
| Product Innovation Management | 20% | - Innovation Execution
|
| Portfolio Management | 10% | - Portfolio Evaluation
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. Which type of team has the following characteristic: Each functional organization designates a liaison person to "represent" it on a project coordination committee?
A) Heavyweight
B) Tiger
C) Lightweight
D) Functional
2. Which of the following is the best approach to developing a new product concept?
A) Envision a form of a new product, use a technology that creates that form and sell the benefit to the customer
B) Start with an interesting technology, develop a form that gives it substance and sell the benefit to the customer
C) None of the above are any good
D) Understand the needs of the customer to clarify the benefits, identify the technology that meets those needs and develop a form to deliver the technology
3. Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?
A) Survey research
B) All the above
C) Voice of the customer
D) Secondary market research
4. Product management actions taken during the product life cycle are first determined by which of the following?
A) Phase of the product's life cycle
B) Life cycle assessment
C) Sustainability plans
D) Product, prices, promotion and plance
5. New products include:
I. New to the world products or breakthroughs, e.g. personal computer
II. New category entries or platforms, e.g. Intel 386
III. Additions to product lines or enhancements, e.g. Pentium 500mhz
A) II and III
B) I and III
C) I and II
D) I, II, and III
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |








