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GCCC Strategic Communication Management Professional Sample Questions:
1. Which step should come FIRST when developing a communication strategy?
A) An analysis of the business environment and the needs of the organization
B) Planning the measurement approach to demonstrate impact
C) Identifying the key messages to communicate to audiences
D) Determining the goals and objectives of the communication strategy
2. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone and nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step that the communication director would take?
A) There is nothing that can be done; the article has already been published.
B) Contact the reporter with the correct information and request a correction be published, if possible.
C) The reporter made an error, so the director should demand a correction be published.
D) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
3. Which of the following is the MOST important role in strategic communication during digital transformation?
A) Selection of communication tools
B) Employee engagement surveys
C) Change management communication
D) Technology training plans
4. Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?
A) Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation
B) Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline
C) Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment
D) Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget
5. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:
A) accurate graphics in all our communications.
B) legal choices in all our communications.
C) procedural instructions in all our communications.
D) strategic content in all our communications.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: B |








