Latest Marketing-Cloud-Consultant Actual Free Exam Questions Updated 157 Questions
Free Marketing-Cloud-Consultant Exam Braindumps certification guide Q&A
The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
- When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
- If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
Salesforce Marketing-Cloud-Consultant Certification Exam is an excellent certification for professionals who want to establish their careers in the field of marketing automation. It is a globally recognized certification that validates the skills and knowledge of an individual in using Salesforce Marketing Cloud to drive business growth and revenue. Salesforce Certified Marketing Cloud Consultant certification helps professionals gain recognition in the industry and opens up new job opportunities.
NEW QUESTION # 32
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?
- A. Preference center is too strict.
- B. High Watermark if journey builder.
- C. Email frequency too high.
- D. Deliverability issues on account.
Answer: B
NEW QUESTION # 33
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
- B. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select
'Custom' and paste the HTML email code into the text area field. - C. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under
'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link. - D. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
Answer: A
Explanation:
Explanation
To send an auto-reply message using a pre-defined HTML email when subscribers reply to an email, Northern Trail Outfitters should create a triggered send and from a sender profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the triggered send email. This will allow them to use a custom HTML email as an auto-reply message instead of a plain text message. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_triggered_email_message.htm&type=5
NEW QUESTION # 34
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
Answer: C
Explanation:
Explanation
To send an email to one million contacts in Sales Cloud using 10+ fields to segment contacts, Northern Trail Outfitters should send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow. Sending to a Salesforce Report allows marketers to use existing reports in Sales Cloud as target audiences in Marketing Cloud without importing or syncing data. Using Email Studio Send Flow allows marketers to select an audience, an email message, and other options for sending an email campaign. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5
NEW QUESTION # 35
ABC Company has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud? (Choose two.)
- A. Business Units can share information with other Business Units.
- B. Business Units can have more than one parent Business Unit.
- C. Subscribers can only appear in one Business Unit.
- D. Business Units can mirror an organizations operational structure.
Answer: A,D
NEW QUESTION # 36
Which two statements are correct about Send Logging? Choose 2 answers
- A. A business unit can support up to three Send Logs.
- B. SQL Query Activities can reference Send Logs in combination with system data views.
- C. Send Log data extensions are archived automatically based on retention settings.
- D. AMPscript can be used to pull data from Send Logs for use within emails.
Answer: B,D
Explanation:
Send Log data extensions are never archived. Its deleted. A business unit can support only one Send Log.
NEW QUESTION # 37
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais?
(Choose 2 answers)
- A. %%BASEFILENAME_FROM_TRIGGER%%
- B. Scheduled Starting Source
- C. File Drop Starting Source
- D. %%BASEFILENAME_FROM_FILEDROP%%
Answer: A,C
NEW QUESTION # 38
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- B. Extract activity of tracking extracts that combines data into required file -> Transfer activity
- C. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
- D. Report activity that generates recent send summary report -> Report delivered directly to FTP
Answer: B
NEW QUESTION # 39
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3 a.m. daily.
* The customer requires that the import completes prior to 4 a.m.
* On average, the file will contain about two million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file into a data extension, using the 'add and update' method.
- B. Import the file into a list, using the 'update only' method.
- C. Import the file into a list, using the 'add and update' method.
- D. Import the file into a data extension, using the 'overwrite' method.
Answer: A
Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.
NEW QUESTION # 40
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. Bulk API
- B. CreateSalesforceObject() AMPscript
- C. SOAP API Calls updating objects
- D. Login Calls
Answer: B,C
Explanation:
SOAP API calls updating objects and CreateSalesforceObject() AMPscript are both types of API calls that are counted against the rolling 24-hour limit in Salesforce. Login calls and bulk API calls are not counted against this limit. References:
https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/intro_api_concepts_limits.htmhttps://dev
NEW QUESTION # 41
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Configure the phone field in Salesforce as US locale.
- B. Select 'US' as the sending country in SMS activity.
- C. Select 'Normalize Phone Number* in Journey settings.
- D. Format the phone field in Salesforce as +l[phonenumber],
Answer: D
Explanation:
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending.
Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting 'US' as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud. References:
https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_settin
https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.htm&t
NEW QUESTION # 42
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?
- A. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
- B. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
- C. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
- D. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
Answer: B
Explanation:
Explanation
To inject customers into journey B based on email engagement in journey A, Northern Trail Outfitters should use an engagement split followed by a contact activity in journey A. The engagement split can evaluate if customers opened or clicked the email in journey A. The contact activity can update a boolean field on an engagement data extension that indicates if customers are eligible for journey B. Then, an automation can run a query activity to select the customers who have the boolean field set to true and inject them into journey B.
References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_contact_activity.htm&type=5
NEW QUESTION # 43
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Recent Email Send Report
- B. Data Views
- C. Tracking Extract
- D. Send Log
Answer: D
Explanation:
Explanation
A send log is a data extension that captures information about each email send, such as subscriber key, email name, subject line, and send time. It can also capture custom fields that are populated at send time, such as email address or personalized content. A send log can be used to analyze which email addresses receive which emails and when. References: https://help.salesforce.com/articleView?id=sf.mc_es_send_logging.htm&type=5
NEW QUESTION # 44
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social?
Choose two.
- A. Marketing Channel Manager Role
- B. Email marketing manager role
- C. Regional or Local Administrator Role
- D. Marketing Cloud Administrator Role
Answer: A,D
NEW QUESTION # 45
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use a Query Activity in Automation Studio to create a segment before entering thejourney.
- B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- C. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
- D. Use a Data Extension Entry Source with an applied filter based on recent member activity.
Answer: A
Explanation:
To send emails to loyalty members based on recent activity, a contact data entry source can be used to segment the data based on attributes and filters configured in Contact Builder. This allows for more flexibility and scalability than using a data extension entry source with an applied filter. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_sources.htm&type=5https://help.salesforce.com/s/a
NEW QUESTION # 46
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a list, using the 'update only' method.
- B. Import the file to a data extension, using the 'add and update' method.
- C. Import the file to a data extension, using the 'overwrite' method.
- D. Import the file to a list, using the 'add and update' method.
Answer: B
Explanation:
Explanation
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.
NEW QUESTION # 47
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A. Salesforce Triggered Sends
- B. Smart Capture form on website
- C. File import to data extension
- D. Batch file dropped to SFTP
Answer: A
Explanation:
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should use Salesforce Triggered Sends.
Salesforce Triggered Sends are emails that are sent from Marketing Cloud in response to events or changes in Sales Cloud objects, such as contacts or campaign members. Salesforce Triggered Sends allow marketers to send timely and relevant emails based on Sales Cloud data and actions.References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_salesforce_triggered_sends.htm&type=5
NEW QUESTION # 48
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. Who the offer come from
- B. How to determine engagement
- C. When to send the email
- D. What the offer will be
Answer: B
Explanation:
Explanation
How to determine engagement should be resolved prior to generating the audience for sending a special discount offer to engaged customers on their email list. Engagement is a measure of how subscribers interact with emails, such as opening, clicking, or converting. Different criteria can be used to define engagement, such as frequency, recency, duration, or channel preference. Determining engagement can help segment the audience and target the most relevant customers for the offer. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_metrics.htm&type=5
NEW QUESTION # 49
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