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NEW QUESTION 36
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
- A. Users receive Marketing Cloud password reset emails from help@email nto.com
- B. Upon receiving an email, all tracked links start with click.email.nto.com
- C. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
- D. Cloudpages personalized URLs are served from cloud.email.nto.com
Answer: B,D
NEW QUESTION 37
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.
- A. Setup >Data Management > Synchronized Data Extensions
- B. Contact Builder > Data Extensions > Synchronized Data Extensions
- C. Setup > Apps > Salesforce Integration
- D. Contact Builder > Data Sources
Answer: D
NEW QUESTION 38
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
- A. There are overlapping contacts in each of the channel
- B. Synchronized contacts are only counted after sending
- C. Only active email subscriber are counted.
- D. Mobile subscribers are not counted as contacts.
Answer: C
NEW QUESTION 39
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
- A. The Data extension is marked as Sendable and Testable
- B. The data extension is linked using the Contact Key
- C. The data extension contains a Salesforce ID
- D. The data extension is marked as Sendable
Answer: D
NEW QUESTION 40
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
- A. Distributed Sending
- B. Analytics Builder
- C. Content Syndication
- D. Email Rachments
Answer: A
NEW QUESTION 41
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds what should the admin do to fix the issue?
- A. Make sure the files placed on the correct subfolder within the SFTP
- B. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
- C. Use the exact file name used for the trigger in the Import File Activity
- D. Make sure the team has a date stamp to avoid duplication
Answer: B
NEW QUESTION 42
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
- A. Create separate folders and add permissions
- B. Update data extension object level permissions
- C. Create a shared data extension
- D. Create a new business unit
Answer: C
NEW QUESTION 43
A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?
- A. Segment to those recipients receiving text email versions first
- B. Segment by geographic region as after-hours sends will be marked as spam
- C. Segment subscribers with soft bounces in their own dedicated send
- D. Segment by domain to limit number of sends to each email provider
Answer: D
NEW QUESTION 44
A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber's status?
- A. Status is changed to Active and the bounce count is unchanged
- B. Status remains as Bounced the bounce count is unchanged
- C. Status is changed to Active and the bounce count is set to Zero
- D. Status is changed to Held for 72 hours and the bounce count is set to Zero
Answer: C
NEW QUESTION 45
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?
- A. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.
- B. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.
- C. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent.
- D. Automation Studio: Create a Report Activity to run every seven days.
Answer: C
NEW QUESTION 46
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
- A. Unique Contact Identifier
- B. Unique Contact email address
- C. Primary key
- D. Subscriber ID
Answer: C
NEW QUESTION 47
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?
- A. Google Analytics 360
- B. Marketing Cloud Connect
- C. AMPscript for Marketing Cloud
- D. Parameter Manager
Answer: D
NEW QUESTION 48
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Publication Lists
- B. Subscriber Keys
- C. Send Logging
- D. Profile Center
Answer: A
NEW QUESTION 49
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
- A. Remove the Marketing Cloud Viewer Role
- B. Edit permissions and Grant permissions to Send
- C. Add the Role Marketing Cloud Channel Manager
- D. Edit permissions and deselect Deny for Email Sending!
Answer: B
NEW QUESTION 50
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
- A. Content Builder
- B. Audience Builder
- C. Einstein Send Time Optimization
- D. Einstein Email Recommendations
Answer: D
NEW QUESTION 51
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- B. Build an email as one image, with all text saved in the brand font.
- C. Build an email using multiple images, with all text saved in the brand font.
- D. Use a web-safe font for text that closely matches the brand's custom font.
Answer: D
NEW QUESTION 52
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
- A. Entry Source attributes are available in Journey Settings.
- B. Journey Data is used for the Decision Split.
- C. Filter Contacts are enabled to refine the audience.
- D. Contract Data is used for the Decision Split.
Answer: B
NEW QUESTION 53
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. Business users can select any email at time of send.
- B. A journey can be connected to one or more Campaigns.
- C. The DM administrator Profile is required to access Distributed Marketing.
- D. Default options can be set up for the greeting in the email.
- E. Messages can be sent to Contacts, Leads, and Person Accounts.
Answer: A,B,E
NEW QUESTION 54
Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?
Choose 3 answers
- A. Log attribute data necessary for auditing communications
- B. Apply an appropriately-scoped Data Retention period
- C. Set the period to a fixed date in the Data Retention Policy
- D. Add custom fields not included in the Send Log Template
- E. Log all variable data captured in emails at send time
Answer: A,B,D
NEW QUESTION 55
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app7 Choose 2 answers
- A. MobilePush
- B. Journey Builder
- C. MobileConnect
- D. Contact Builder
Answer: A,B
NEW QUESTION 56
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Enable IP Whitelisting
- B. Add a Domain to the Export Email Whitelist
- C. Enforce Export Email Whitelist
- D. Edit the entity Verification Settings
Answer: B,C
NEW QUESTION 57
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Email Studio > Email > Tracking > Sends
- B. Studio > Email > Subscribers > All Subscribers
- C. Analytics Builder > Reports > Email Send Report
- D. Contact Builder > All Contacts > Email
Answer: C
NEW QUESTION 58
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