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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?

A) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
B) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
C) You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
D) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.

2. You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?

A) ! assign
B) <# assign>
C) /assign/
D) ?assign?

3. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
B) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
C) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
D) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.

4. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
B) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
C) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
D) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
E) Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.

5. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

A) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
B) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
C) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
D) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.

Solutions: