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Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics & Performance Insights | 8% | - Standard dashboards and reporting selection - Marketing data visualization and performance insights |
| Topic 2: Agentforce & AI Innovation | 11% | - Marketing Agents for campaign and audience automation - Conversational messaging with Agentforce - Predictive AI capabilities and use cases |
| Topic 3: Platform Setup & Governance | 13% | - Business Units, governance model, roles and permissions - Domain authentication (DKIM, SPF) and IP configuration - Marketing Cloud Next environment provisioning and Data 360 setup |
| Topic 4: Data Modeling, Identity Resolution & Segmentation | 25% | - Data 360 Data Model Objects (DMO) and data relationships - Identity Resolution and unified customer profiles - Data ingestion, segmentation and audience activation |
| Topic 5: Campaign Design, Flow Orchestration & Content | 30% | - Personalization with Handlebars and dynamic content - Activation templates, landing pages and multi-channel design - Flow design, orchestration, triggers and messaging |
| Topic 6: Consent | 13% | - Consent data objects and records management - Consent management concepts and regulatory compliance - Consent banner configuration and collection methods |
