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Salesforce Pardot-Specialist Exam Syllabus Topics:

Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide

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Topics of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

The Salesforce pardot-specialist exam measures the expertise and skills of an applicant relevant to the goals below. An applicant should have hands-on experience on the Lightning Platform designing custom applications and have demonstrated the application of all the below features/functions. The syllabus for the pardot-specialist exam dumps is listed below in detail of each section and their topics:

Visitors and Prospects: 8%

• Describe the relationship between visitors and prospects.
• Given a scenario, apply the appropriate plan of action using Prospect Audits.

Administration: 11%

• Describe the capabilities of the Pardot Recycle Bin.
• Illustrate how to create, edit, and map fields.
• Explain the relationship between Pardot and Salesforce.

Pardot Forms, Form Handlers, and Landing Pages: 20%

• Identify the capabilities, use cases, and interpret reporting metrics for landing pages.
• Given a scenario, identify the capabilities, use cases, and interpret metrics of Pardot forms.

Lead Management: 24%

• Explain the components and use cases of an automation rule.
• Define the capabilities of a complete action.
• Distinguish between the capabilities of, use cases for, and how to create different types of lists.
• Explain what a Score measures and how scoring is managed.
• Explain what a Grade measures and how grading is managed.
• Define the capabilities of page actions.
• Define the capabilities of a segmentation rule.
• Identify the capabilities and use cases of custom redirects.

Email Marketing: 20%

• Given a scenario, identify the capabilities and use cases for email.
• Distinguish between an Email and an Email Template.
• Distinguish between the metrics collected in Pardot email reporting.

Engagement Studio: 17%

• Explain the process of updating an engagement program including its assets.
• Distinguish between the components of an engagement program.

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Exam Guide

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The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.

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